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Start With Why Examples

Category: /Startup Tips/
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Simon Sinek uses Apple to illustrate his Why, How, What model:


DEAN BOKHARI's page "HOW TO FIND YOUR WHY AND COMMUNICATE YOUR PURPOSE" shows you how to find your Why at https://www.deanbokhari.com/find-your-why/

Here is an excerpt:

Simon and his team provide us with a simple format to use as we draft our WHY Statement:

TO ____ SO THAT ____.

The first blank represents your contribution — the contribution you make to the lives others through your WHY. And the second blank represents the impact of your contribution.


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